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Marketing Mistakes Business Owners Make


MISTAKE #1: NOT OWNING ALL OF YOUR ONLINE ASSETS

Owning all of your online “collateral assets” is as important as having control of your bank account. Just as you wouldn't allow just anyone to have access to your accounts, make changes or transfers at will, the same goes for your website, domain names, and online business profiles.

MISTAKE #2: INCONSISTENCIES WITHIN INFORMATION

Most businesses care about how their business appears to their customers. But when it comes to your name consistency, are you paying careful attention? Make sure that you provide the EXACT same information about your business, EVERY time, in order to help solidify your online presence.

MISTAKE #3: BELIEVING THAT ALL MARKETERS DO CARE

Most business owners simply trust the marketers paid to help them. You may assume that when you are paying a company that they will do exactly what they promised… but you still need to be sure. Be aware and do your due diligence by having them show you the work they are doing now and some examples of what they have accomplished with similar clients in the past.

MISTAKE #4: NOT UNDERSTANDING WHAT YOU ARE BUYING

You should know what you are buying for your business, as well as how it works. If you're not completely sure about what an “online package” includes when you purchase it, you could actually be hurting your business online!

MISTAKE #5: UNDERVALUING YOUR ONLINE PRESENCE

When you make a change in your business such as a product offering, a service offering or even 24 hour service time are you letting your customers know? Of course, because it’s important for them. But when you make these changes, are you letting your “online” customers know?


Business owners need to know that their website is equally as important when compared with their brick-and-mortar business. The more relevant information that you are able to provide, the better you will look to both your potential customers as well as Google's search engine robots.



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