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As RFID chips and other tracking devices become nearly cheaper than the plastic they’re packaged in, many more products will be added to the Internet of Things, enabling advertisers to communicate from their products directly to the consumer. Imagine walking down a grocery aisle as your smart watch alerts you of a sale on a sauce that is known as a customer favorite in combination with the pasta you just placed in the shopping cart.
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Mobile-optimized content appears to reign supreme in 2015. Changes in devices, connectivity, and search engine algorithms require that brands ensure their content strategy takes mobile seriously. Businesses may need to reinvent the way they interact with their audiences or risk losing them as customers.
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You don’t have to reinvent the wheel when it comes to marketing to your mobile audience – you just have to optimize your lead generation process for a better mobile experience. We've developed a short guide to help you understand what’s important to your mobile audience, and what’s going to make them want to interact with your company with their devices.
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Mobile compliance is no longer optional. But is mobile-friendly even enough? Google recently rolled out their Mobile-Friendly Test so that they can help webmasters determine what steps must be taken in order to ensure their success on Google’s search engine results after the big changes take place on April 21st.
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Let’s be honest… you’re busy marketing your company online across social media platforms and managing your online advertising campaigns. But how often do go over your website to make updates and clean up any loose ends? We’ve designed a small checklist to go over while cleaning up your website to make it easier for you to manage the necessities
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