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It may not seem like a big deal, but posting to your company’s blog can make an impact on your internet visibility and keep visitors coming back for more. But chances are, you’re in a business or industry that doesn’t require you to do a lot of writing. Your time is taken up by actually running your business, going on sales calls, giving estimates and getting things done. While you’re out there doing all that work, your company website is there, quietly representing you and your company 24/7. Keeping an updated blog on your website can show your current and future customers what makes you and your team tick.
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With the plethora of mediums out there ranging from television to newspaper inserts, it’s often overwhelming and difficult to make a selection. Choosing the right media for your campaign is likely to be one of the largest factors in whether or not the project is profitable. Here are some of the considerations you should have when choosing media:
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Word of mouth can be a great help or hurt to any business. A significant good or bad experience from your company could easily spread throughout the community without your knowledge. Luckily with the advancement of the internet and social media, the “grapevine” of communication is not more publicly visible. Handling reviews well may be one of the cheapest and most effective ways to market; this holds even truer for small businesses that work close to their community and lack a large marketing budget.
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Social media marketing is a new and exciting medium that gives your company a chance to form a relationship with your customer. It may seem a little daunting at first, but it’s a fast and growing part of most marketing campaigns. One plus side to social media marketing is that it is relatively cheap to “try out” and feel how responsive your consumers are. With this in mind, we encourage our readers to take a look at how companies in their industries are leveraging social media.
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When it comes to web design, it’s usually hard to write black and white standards to what makes a great website. The design must be functional, attractive, and user friendly. Factors that contribute to whether or not your web design is the “correct” choice rely not only on the appearance, but the consumers who use it and the programmers who build it. Here are some general guidelines to what makes an excellent site.
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