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A Quick and Easy Guide to Social Media for Small Businesses

The world of social media has grown significantly over the past few years, we know that while you’ve been busy running your business you might not have had time to keep up with what the newest social media platform or the latest app is, much less understanding how to use it to its best advantage.

Understanding social media as a tool for interacting with your current and potential clients is more important than you think! Not only is it a chance for you to compete on a level playing field with larger companies, it is a cheap and easy way to make your business more accessible. With social media, you get to decide how you want to present yourself to your customers every single day.

Social media has a reach that goes way beyond traditional media, you really can reach a global audience with just a few clicks! You can use social media as strategically as you run your business every day. You can use social media to create a buzz about a specific product or service you provide. You can establish your voice as an “expert” in your field. You can conduct real-time customer outreach by being able to respond to both raves and complaints. As a small business owner, you need to be using social media!

To simplify it even further…check out this useful guide to help you get started:


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