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Is Local Search Dominated By Mobile Users?

Mobile-optimized content appears to reign supreme in 2015. Changes in devices, connectivity, and search engine algorithms require that brands ensure their content strategy takes mobile seriously. Businesses may need to reinvent the way they interact with their audiences or risk losing them as customers. Take some of these statistics, for example, as the need for change:

  • 63% of internet access is made on a mobile device
  • 48% of emails are now opened on a mobile phone or tablet
  • 71% of people use their mobile devices to access social media
  • Over 50% of all mobile searches lead to a purchase
  • About 50% of all searches done on Google are on mobile devices
  • 46% of mobile users unlikely to return to a website they had trouble accessing on their phones
  • 60% of US adults typically choose smartphones or tablets over PCs to find information about products and services online before deciding to purchase offline
  • 70% of mobile searchers who view mobile ads will make a purchase and 80% of those mobile searchers will make the purchase within 72 hours of exposure.

If you still think you can avoid changing your mindset when it comes to mobile-ready compliance, think again! The future is here, and we’re now in an age dominated by mobile devices of all shapes and sizes. What’s more important than simply designing your website to be mobile-friendly is that you will have a great opportunity to beat your competitors online when it comes to mobile search. Since many of your competitors will either ignore or deny the news they’ve seen about Google’s mobile update, your brand will have a prime opportunity to rise above after April 21st this year.

Marketing Depot Inc. can help you dominate the mobile search scene when it becomes primary for search engines this year forward. If your company’s website could use a tune-up, along with a mobile-ready version that will wow your customers, please call us at 713-457-1460 for a free quote today! We also offer pay per click management and search engine optimization using the latest industry standards and best practices.


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