google adword partners

Target Your Google AdWords By Geography

Gas prices are going up – and customers are only shopping in a specific radius from their home or office. Now is always the perfect time to focus in on your customers. With Google Adwords, you are able to target customers by geography. Geotargeting saves your campaign money and targets customers who are more likely to do business with you. 

Misinformation about Adwords “pay per click” (PPC) advertising: often we hear customers are afraid to try a pay per click advertising model. They believe that they are only paying for a click, and don't realize that each click could turn into a  phone call. While it’s true that a click does not always generate a phone call, sale, or a conversion – there is no guarantee with traditional advertising, either.

If you are currently advertising in a yellow page, newspaper, magazine or direct mail, the same thing can be said of those types of advertising. The difference that many advertisers don’t understand is that only a fraction of the published pieces will ever make it to the hands of someone who has a need for your service or product – but you pay for the full distribution, not just the ones that call you.

The AdWords principle is the same: even though not all clicks will turn into phone calls, as many as 60% of them do - which far exceeds the return on investment. Take a look at a few of our case studies and see how website traffic and phone calls of grown for some of our customers.

Call our marketing specialist at 713-457-1460 today to see how we can help your business effectively use Google Adwords by targeted geography.

1678 West Sam Houston Parkway North - Houston, Texas 77043