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Websites That Deliver Sales:  24-7-365


Besides yourself, who in your company works 24 hours a day, 7 days a week, 365 days a year?  Nobody!  But your website could be.  Your website should be more than a brochure, it's a direct link between you and your customers. It's your very least-expensive cost of sales opportunity in your forecasted budget. Wait... it's not in your budget? Ouch! 

If you have products or services to sell, then you should treat your website like a bonafide revenue stream. That means giving it attention, updating and changing it, interacting with it and - just like a sales person, have a budget for it! Market your website (correctly) and it will bring you business. If you apply a "set it and forget it" attitude, then search engines will do the same for you. 


Here are a few steps to creating a website that will deliver sales:

  • Offer just your core industry product or service on your homepage. Test out one item to focus, and give as much information as possible about what you offer.
  • Ask friends, your family or your best customers if that is the information they would be looking for and if it gives them value or help them solve a specific problem. Revamp your website from what you learn.
  • Add a call-to-action whether it's a download, send information or receive discounts. You will never know your customers until you start inviting them to interact with you. 
  • Create a database of customers that are in the market for your product, service or company, then email and remarket to them with more of what they were looking for.
  • Add credibility and trustworthiness to your site by adding your credentials, experience, and glowing testimonials or reviews. Don't forget to ask for reviews, and post them on your website whenever possible!
  • Add testimonials to show the benefit of other people who have trusted your company. 
  • Make an impact with your headline because it's often the first thing that people see when using your website. Good headlines tend to emphasize a problem that your customers are experiencing where you then offer a solution to the problem. 
  • Develop information about your customers’ problems throughout your site then reestablish how your company solves the problem and explain what the consumers' benefit would be. 
  • Create urgency in the website, or a good reason to do business with you now versus later. Whether or not you offer a discount, create ways to add a feeling of immediacy.
  • If a picture is worth 1,000 words, then what is your website saying about you? Are you conveying relevant information as quickly as possible to your customers? Remember: your website is like your business: you get out of it what you put into it.
  • Adding sub-headlines helps people scanning for quick information understand what the page is about before fully committing to reading every word on the page.
  • Don't forget to follow up with the contacts you create. The quicker that you follow up, the more likely you are to receive the job. 


Remember: just like in business, there is no get rich quick scheme or magic bullet (that works). Only good old-fashioned work on your website will help you with your online presence. Don't be afraid though, we're here to help you!



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